The festive season has already knocked the door and this is the right time for most of the retailers especially the one dealing in consumer good to make the most out of ,or over, it’s the right time to convert your prospective leads into long-term clients. But, how does one do that? Well, the answer lies in technology. All of you who would be reading this right now would agree with me on the fact that technology is a panacea and is helpful in finding out the right way to make more business. Marketing automation can prove as one shot that will hit the dart right at the point.
How marketing automation will help your business this festive season?
If you have been using marketing automation, I’m sure you would have noticed the difference in your war of working from what it was before but for those who still haven’t experienced the difference, you must immediately get this tool on board so that your sales and marketing performance escalates.
The success of any business lies in the fact that how well-connected you are with your customer. Marketing automation helps in regular and continuous interaction with the customer on time and real-time.
Marketing automation helps in managing action points of communication with consumers in advance to avoid any indistinctness especially when the flow of traffic is high during the festive season.
Application of marketing automation:
Here we will be focussing on a case study which shows how marketing automation tool can help business flourish during the festive season. We all know that all the e-commerce companies come up with various offers and sale during the festive season and they promote offers during a limited period and date, thus, it becomes paramount that the information about the date of offer and details of offer should be intimated to the customer well in advance. Here comes the role of marketing automation which helps pre-planning the communication workflow with the consumer. The tool runs through the historical data of the consumer and identifies the preferred channel of interaction like email, messages, social media, mobile apps etc. and then this data is used to interact with the customer and disseminate information accordingly. Marketing automation allows traction with consumer and hence, is the best tool to gain back the interest of the consumer in buying a particular product or service.
Let’s take another example, suppose a person buys mobile phone online, then there is a high probability that the person will also buy a mobile accessory in future. Marketing automation can help the company reach out the customer with various offers related to mobile accessory thereby leading to purchase from the same portal.
The applicability of marketing automation is not restricted to e-commerce or online purchase, rather, companies and retailers can use this tool in their store as well. For example, when a customer visits a store and is connected to Wi-Fi, marketing automation tool identifies the customer and can send information related to offers that the store is offering on a particular day. This real-time interaction can help in increasing the probability of sales, especially during festive season.
Email marketing is yet another version of marketing automation which will help you gain your customer’s interest and regularly engage customer with the brand and its offers.
Marketing automation has proven to be a tool that can help your business grow and escalate to the high level of success.
