What is digital marketing? How does it impact your startup business?

 What is digital marketing?

It is the term used to describe the marketing services of integrated market used to attract, convert and even engage customers online. Digital marketing is basically the process of the promotion of material or anything with the help of one or more kind of electronic media. Nowadays you must be very good at digital marketing in online world to get more eyes on your merchandise.

For example, ways of advertising which might be used as the part of digital marketing strategy of any business must include promotional efforts made with the help of the social media, internet, online marketplace, electronic billboards and mobile phones, even also with the help of internet ads television and radio channels.

The role of digital platforms:

Its role in supporting multichannel marketing is very important sort or component part of digital marketing, oftenly overlook. Online channels also manage to support the buying process for small-scale to large-scale customer relationship.

How does it work?

Source:http://www.slideshare.net/liblog/cipraworkshop-future-communications-by-michael-slaby-edelman-digital 

Measuring The Effectiveness of Digital Marketing :

• The ultimate criteria to expand any type of business initiative should be its return on every investment or different financial metrics in common; the evaluation criteria for the digital marketing campaigns can be discussed in more briefly.
• All the criteria or metrics is classified according to their type and time of span. According the type, either we can evaluate these campaigns quantitatively or qualitatively. Quantitative metric includes “Sales Volume” and “Revenue Increase or Decrease”.
• On shifting the focus to the time of span, we may or may not need to measure some “Interim Metrics”, if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as shares, likes and comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly about from the final category.
• The correlation between these categories should exist for sure. Or else disappointing results will happen at the end in-spite of the illusion of success perceived early during the project.
• In contrast to traditional methods of marketing, Digital Marketing generates more revenue and is less time consuming.
• Digital Marketing provides exact data and figures whereas in traditional business, we work on Approximate data and figures, which are not exact.
• Due to changing trends and advancing technology, Internet has become a great medium for advertising. It provides marketing on one click.

Conclusion:

Digital marketing is all about utilizing every digital technology to achieve your marketing goals or objectives. There is no necessary need for the digital marketing to be separate from the marketing department all the time. The objectives of both are very similar. For now, it remains a very useful term because of the requirements of certain skills for utilization of the digital technology necessarily. As per our developing skills report, many of the marketers are now spending more than 50% of their precious time on the digital marketing activities or terms and two of the three top job roles in marketing are digital, so clearly digital skills are needed.